The demand for self-tanning products continues to gain traction as cosmetic companies strive to make the skin tanning process more comfortable and convenient for the consumers. By using distinct odours, specialised chemicals, and healthy ingredients, cosmetics companies are enhancing their range of self-tanning products.
With over 5.4 million cases of non-melanoma skin cancer treated every year, consumer awareness around long-term sun exposure is increasing and, along with it, the willingness to use self-tanners.
While shoppers are presented with increasing choices of colours and textures for their makeup, “light, medium and dark” has remained the modus operandi for most self-tanning products.
Also known as “sunless tanning”, and “fake tan”, most self-tanning products contain the active ingredient DHA (dihydroxyacetone), which creates a 'healthy glow' by chemically reacting with the amino acids in the dead layer (the stratum corneum) of the skin's surface.